Blue Nile


I wasn’t paid in diamonds but I did cut a series of elegant product videos for Blue Nile’s ASTOR line that play on showroom floors and on social media.
Blue Nile promotes itself as a supplier of ethically sourced diamonds and endorses a zero-tolerance policy towards conflict diamonds. In the summer of 2015, Blue Nile opened their first showroom at Roosevelt Field Mall on Long Island, New York. The company has since opened showrooms at shopping malls in White Plains NY, Tysons Corner VA, Salem NH, Tigard OR, and Bellevue WA.

Client Direct: Blue Nile
Director / DP: Chris Bell
Editor: Duncan Sharp
Color: Light Press