XBOX asked Loaded Pictures to create a video to open the E3 gaming expo. At shoot time there wasn’t any music licensed, so they used their best judgment only to later learn we couldn’t license any of the tracks.
Our solution? We slowed down the footage, which allowed us to use any song. Not only did it save the whole project, the video was hailed by XBOX as “the best video ever made for them.”
Client: Microsoft XBOX 360
Production Company: Loaded Pictures
Creative Director: Caleb Van Winkle
Director: John Hilton
Editor: Duncan Sharp